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How enduring is enduring involvement? A seasonal examination of three recreational activities

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CONTRIBUTORS:
  Author Havitz, M. (University of Waterloo)
  Author Howard, D. (University of Oregon)
JOURNAL:
  Journal of consumer psychology: The official journal of the Society for Consumer Psychology, 4(3), 255 - 276.
YEAR: 1996
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-368-386 (Last edited on 2002/02/27 18:45:10 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 3 | 45 ] Mahony, Daniel F.; Moorman, Anita M.. (1999) The impact of fan attitudes on intentions to watch professional basketball teams on television
     (Journal Article in Sport Management Review [SMR] )
[ 6 | 62 ] Kerstetter, D. L.; Kovich, G. M.. (1997) An involvement profile of Division I women's basketball spectators
     (Journal Article in Journal of Sport Management [JSM] )
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