Brown (2000) Emerging issues in Olympic sponsorship : implications for host cities

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Emerging issues in Olympic sponsorship : implications for host cities

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CONTRIBUTORS:

Author:

Brown, G. (Southern Cross University)

JOURNAL:

Sport Management Review [SMR], 3(1), 71 - 92.

YEAR:

2000

PUB TYPE:

Journal Article

SUBJECT(S):

Olympic-Games; host-city; Olympic-Games,-Sydney-2000; sponsorship; marketing; tourism

DISCIPLINE:

No discipline assigned

HTTP:

LANGUAGE:

English

PUB ID:

103-342-652 (Last edited on 2002/03/21 18:34:07 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 2 | 70 ]

Chalip, Laurence; Leyns, Anna. (2002) Local business leveraging of a sport event: Managing an event for economic benefit

(Journal Article in Journal of Sport Management [JSM] )

[ 0 | 46 ]

Garcia, Beatriz. (2001) Enhancing sport marketing through cultural and arts programs: Lessons from the Sydney 2000 Olympic Arts Festival

(Journal Article in Sport Management Review [SMR] )

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