Pope and Voges (2000) The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention

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The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention

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CONTRIBUTORS:

	Author:	Pope, N. K. L. (Griffith University)
	Author:	Voges, K. E.

JOURNAL:

Sport Marketing Quarterly [SMQ], 9(2), 96 - 102.

YEAR:

2000

PUB TYPE:

Journal Article

SUBJECT(S):

sport; business; sponsorship; consumer; purchasing

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-337-839 (Last edited on 2002/08/25 10:57:31 GMT-6)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 18 ]

Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap

(Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )

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