Equating attitudes to allegiance: the usefulness of selected attitudinal information in segmenting loyalty to professional sports teams
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2000
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Attitude; Public-Opinion; Commitment; Team; Test-Reliability; Marketing
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-337-831
(Last edited on
2008/10/21 04:44:37 GMT-6)
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SPONSOR(S):
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CITATIONS:
(Display Abstract)
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78
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Gladden, James M.; Funk, Daniel C..
(2002)
Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
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1
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61
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Mahony, D.F; Nakazawa, M.; Funk, D.C.; James, J.D.; Gladden, J.M..
(2002)
Motivational Factors Influencing the Behavior of J. League Spectators
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[
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99
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Funk, Daniel C.; James, Jeff.
(2001)
The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport
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96
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Funk, Daniel C; Haugtvedt, Curtis P; Howard, Dennis R.
(2000)
Contemporary attitude theory in sport: Theoretical considerations and implications
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