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Emerging theory in team sport sales: selling tickets in a more competitive arena
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CONTRIBUTORS:
  Author:  Burton, R. (University of Oregon)
  Author:  Cornilles, R. Y.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 7(1), 29;32 - 37.
YEAR: 1998
PUB TYPE: Journal Article
SUBJECT(S): team-sport; ticket; marketing; planning
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-17852&title=S-17852
LANGUAGE: English
PUB ID: 103-337-792 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 2 | 12 ] McDonald, M.; Rascher, D.. (2000) Does bat day make cents? The effect of promotions on the demand for Major League Baseball
     (Journal Article in Journal of Sport Management [JSM] )
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