Arthur, Scott, Woods and Booker (1998) Sport sponsorship should...a process model for the effective implementation and management of sport sponsorship programmes

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Sport sponsorship should...a process model for the effective implementation and management of sport sponsorship programmes

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CONTRIBUTORS:

	Author:	Arthur, D.
	Author:	Scott, D. (University of New Mexico)
	Author:	Woods, T. (Southern Cross University)
	Author:	Booker, R.

JOURNAL:

Sport Marketing Quarterly [SMQ], 7(4), 49 - 60.

YEAR:

1998

PUB TYPE:

Journal Article

SUBJECT(S):

review; theory; sponsorship

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-337-787 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 38 ]

Thwaites, D.; Carruthers, A.. (1998) Practical applications of sponsorship theory: empirical evidence from English club rugby

(Journal Article in Journal of Sport Management JSM )

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