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Sponsorship awareness: a study of St. Kilda Football Club supporters
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CONTRIBUTORS:
  Author:  Shilbury, D. (Deakin University)
  Author:  Berriman, M.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 5(1), 27 - 33.
YEAR: 1996
PUB TYPE: Journal Article
SUBJECT(S): sponsorship; St.-Kilda-Football-Club; advertising; Australian-football; club
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=392704&title=392704
LANGUAGE: English
PUB ID: 103-337-756 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 19 ] Turner, P.; Cusumano, S.. (2000) Virtual advertising : legal implications for sport
     (Journal Article in Sport Management Review [SMR] )
[ 0 | 18 ] Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap
     (Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )
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