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Television consumer advertising and the sports figure
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CONTRIBUTORS:
  Author:  Turner, E. T.
  Author:  Bounds, J.
  Author:  Hauser, D.
  Author:  Motsinger, S.
  Author:  Ozmore, D.
  Author:  Smith, J.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 4(1), 27 - 33.
YEAR: 1995
PUB TYPE: Journal Article
SUBJECT(S): television; sport; advertising; basketball; Jordan,-M.; elite-athlete; sex-factor; man; woman
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=373391&title=373391
LANGUAGE: English
PUB ID: 103-337-736 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 19 ] Turner, P.; Cusumano, S.. (2000) Virtual advertising : legal implications for sport
     (Journal Article in Sport Management Review [SMR] )
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