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Sponsorship-linked marketing development
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CONTRIBUTORS:
  Author:  Cornwell, T. B. (University of Queensland)
JOURNAL:
  Sport Marketing Quarterly [SMQ], 4(4), 13 - 24.
YEAR: 1995
PUB TYPE: Journal Article
SUBJECT(S): sponsorship; marketing; theory; decision-making
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=389511&title=389511
LANGUAGE: English
PUB ID: 103-337-723 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 2 | 12 ] McDonald, M.; Rascher, D.. (2000) Does bat day make cents? The effect of promotions on the demand for Major League Baseball
     (Journal Article in Journal of Sport Management [JSM] )
[ 0 | 18 ] Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap
     (Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )
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