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Applying the brand equity concept to major league baseball
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CONTRIBUTORS:
  Author:  Boone, L. E.
  Author:  Kochunny, C. M.
  Author:  Wilkins, D.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 4(3), 33 - 42.
YEAR: 1995
PUB TYPE: Journal Article
SUBJECT(S): major-league; baseball; merchandising; licensing; trademark; logo; Brand-Name
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=383621&title=383621
LANGUAGE: English
PUB ID: 103-337-720 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 2 | 78 ] Gladden, James M.; Funk, Daniel C.. (2002) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
     (Journal Article in Journal of Sport Management JSM )
[ 4 | 50 ] Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college
     (Journal Article in Journal of Sport Management [JSM] )
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