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Marketing intercollegiate women's basketball
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CONTRIBUTORS:
  Author:  Antonelli, D.
JOURNAL:
  Sport Marketing Quarterly [SMQ], 3(2), 29 - 33.
YEAR: 1994
PUB TYPE: Journal Article
SUBJECT(S): woman; basketball; marketing; university
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=352809&title=352809
LANGUAGE: English
PUB ID: 103-337-704 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 4 | 50 ] Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college
     (Journal Article in Journal of Sport Management [JSM] )
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