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Sponsorship and the Olympic Winter Games
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CONTRIBUTORS:
  Author:  Stotlar, D. K. (University of Northern Colorado)
JOURNAL:
  Sport Marketing Quarterly [SMQ], 2(1), 35 - 43.
YEAR: 1993
PUB TYPE: Journal Article
SUBJECT(S): sponsorship; United-States; Olympic-Games; winter; International-Olympic-Committee; National-Olympic-Committee
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=316240&title=316240
LANGUAGE: English
PUB ID: 103-337-696 (Last edited on 2002/02/27 18:43:51 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 6 | 32 ] Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective
     (Journal Article in Journal of Sport Management [JSM] )
[ 1 | 34 ] Kinney, L.; McDaniel, S. R.. (1996) Strategic implications of attitude-toward-the-ad in leveraging event sponsorships
     (Journal Article in Journal of Sport Management [JSM] )
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