Kuzma, Shanklin and McCally (1993) Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives

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Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives

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CONTRIBUTORS:

	Author:	Kuzma, J. R.
	Author:	Shanklin, W. L. (Kent State University)
	Author:	McCally, J. F.

JOURNAL:

Sport Marketing Quarterly [SMQ], 2(3), 27 - 32.

YEAR:

1993

PUB TYPE:

Journal Article

SUBJECT(S):

sponsorship; goals; business; manager; satisfaction; competition; tournament

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-337-690 (Last edited on 2002/02/27 18:43:51 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 18 ]

Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap

(Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )

[ 0 | 38 ]

Thwaites, D.; Carruthers, A.. (1998) Practical applications of sponsorship theory: empirical evidence from English club rugby

(Journal Article in Journal of Sport Management JSM )

[ 1 | 29 ]

Arthur, D.; Scott, D.; Woods, T.. (1997) A conceptual model of the corporate decision-making process of sport sponsorship acquisition

(Journal Article in Journal of Sport Management [JSM] )

[ 6 | 32 ]

Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective

(Journal Article in Journal of Sport Management [JSM] )

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