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African-American students' responses to race as a source cue in persuasive sport communications
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CONTRIBUTORS:
  Author:  Armstrong, K. L. (The Ohio State University Columbus)
JOURNAL:
  Journal of Sport Management [JSM], 14(3), 208 - 226.
YEAR: 2000
PUB TYPE: Journal Article
SUBJECT(S): Blacks; race; marketing; sport; sociology; comparative-study
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-653883&title=S-653883
LANGUAGE: English
PUB ID: 103-335-000 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 30 ] Armstrong, K.L.. (2002) An examination of the social psychology of Black's consumption of sport
     (Journal Article in Journal of Sport Management JSM )
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