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Research outlets in sport marketing: the need for increased specialization
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CONTRIBUTORS:
  Author:  Mahony, D. F. (Kent State University)
  Author:  Pitts, B. G. (Georgia State University)
JOURNAL:
  Journal of Sport Management [JSM], 12(4), 259 - 272.
YEAR: 1998
PUB TYPE: Journal Article
SUBJECT(S): sport; marketing; research; periodical
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-19164&title=S-19164
LANGUAGE: English
PUB ID: 103-334-976 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 13 ] Pitts, B. G.. (2001) Sport management at the millennium: a defining moment
     (Journal Article in Journal of Sport Management [JSM] )
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