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A conceptual framework for assessing brand equity in Division I college
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CONTRIBUTORS:
  Author:  Gladden, J. M. (University of Massachusetts Amherst)
  Author:  Milne, G. R. (University of Massachusetts Amherst)
  Author:  Sutton, W. A. (University of Massachusetts Amherst)
JOURNAL:
  Journal of Sport Management [JSM], 12(1), 1 - 19.
YEAR: 1998
PUB TYPE: Journal Article
SUBJECT(S): university; sport; prestige; revenue; marketing; administration; Brand-Name
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=436260&title=436260
LANGUAGE: English
PUB ID: 103-334-972 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 2 | 78 ] Gladden, James M.; Funk, Daniel C.. (2002) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
     (Journal Article in Journal of Sport Management [JSM] )
[ 0 | 110 ] Van Leeuwen, L; Quick, S; Daniel, K. (2002) The Sport Spectator Satisfaction Model:A Conceptual Framework for Understanding the Satisfaction of Spectators
     (Journal Article in Sport Management Review SMR )
[ 0 | 99 ] Funk, Daniel C.; James, Jeff. (2001) The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport
     (Journal Article in Sport Management Review [SMR] )
[ 0 | 47 ] Smart, D. L.; Wolfe, R. A.. (2000) Examining sustainable competitive advantage in intercollegiate athletics: a resource-based view
     (Journal Article in Journal of Sport Management [JSM] )
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