Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
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CITATIONS:
(Display Abstract)
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65
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Shaw, Sally; Amis, John.
(2001)
Image and investment: Sponsorship and women's sport
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47
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Smart, D. L.; Wolfe, R. A..
(2000)
Examining sustainable competitive advantage in intercollegiate athletics: a resource-based view
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18
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Berrett, Tim; Slack, Trevor.
(1999)
Corporate sponsorship and organisational strategy: Bridging the gap
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71
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Berrett, T.; Slack, T..
(1999)
An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions
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31
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Mahony, D. F.; Pitts, B. G..
(1998)
Research outlets in sport marketing: the need for increased specialization
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STATISTICS
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