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Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship

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CONTRIBUTORS:
  Author Amis, J. (University of Memphis)
  Author Pant, N.
  Author Slack, T. (University of Alberta)
JOURNAL:
  Journal of Sport Management [JSM], 11(1), 80 - 96.
YEAR: 1997
PUB TYPE: Journal Article
SUBJECT(S): theory; sport; sponsorship; Canada; business; case-study; freestyle-skiing
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=410043&title=410043
LANGUAGE: English
PUB ID: 103-334-946 (Last edited on 2002/06/29 23:01:35 GMT-6)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 1 | 65 ] Shaw, Sally; Amis, John. (2001) Image and investment: Sponsorship and women's sport
     (Journal Article in Journal of Sport Management [JSM] )
[ 0 | 47 ] Smart, D. L.; Wolfe, R. A.. (2000) Examining sustainable competitive advantage in intercollegiate athletics: a resource-based view
     (Journal Article in Journal of Sport Management [JSM] )
[ 0 | 18 ] Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap
     (Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )
[ 1 | 71 ] Berrett, T.; Slack, T.. (1999) An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions
     (Journal Article in Journal of Sport Management [JSM] )
[ 1 | 31 ] Mahony, D. F.; Pitts, B. G.. (1998) Research outlets in sport marketing: the need for increased specialization
     (Journal Article in Journal of Sport Management [JSM] )
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