Understanding the sport sponsorship process from a corporate perspective
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1996
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport; Business; Sponsorship; Event; Selection; Evaluation; Method; Survey; Canada
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-334-921
(Last edited on
2003/03/26 17:41:03 US/Mountain)
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SPONSOR(S):
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CITATIONS:
(Display Abstract)
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[
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48
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Berrett, Tim; Slack, Trevor.
(2001)
A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship
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[
1
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65
]
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Shaw, Sally; Amis, John.
(2001)
Image and investment: Sponsorship and women's sport
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[
2
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39
]
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Brown, G..
(2000)
Emerging issues in Olympic sponsorship : implications for host cities
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[
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18
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Berrett, Tim; Slack, Trevor.
(1999)
Corporate sponsorship and organisational strategy: Bridging the gap
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[
1
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71
]
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Berrett, T.; Slack, T..
(1999)
An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions
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38
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Thwaites, D.; Carruthers, A..
(1998)
Practical applications of sponsorship theory: empirical evidence from English club rugby
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STATISTICS
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References
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32
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