McCarville and Copeland (1994) Understanding sport sponsorship through exchange theory

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Understanding sport sponsorship through exchange theory

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CONTRIBUTORS:

	Author:	McCarville, R. E. (University of Waterloo)
	Author:	Copeland, R. P. (University of Waterloo)

JOURNAL:

Journal of Sport Management [JSM], 8(2), 102 - 114.

YEAR:

1994

PUB TYPE:

Journal Article

SUBJECT(S):

sport; sponsorship; review; theory

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=349682&title=349682

LANGUAGE:

English

PUB ID:

103-334-896 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 99 ]

Funk, Daniel C.; James, Jeff. (2001) The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport

(Journal Article in Sport Management Review SMR )

[ 0 | 37 ]

McCarville, R. E.; Flood, C. M.; Froats, T. A.. (1998) The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor

(Journal Article in Journal of Sport Management [JSM] )

[ 1 | 29 ]

Arthur, D.; Scott, D.; Woods, T.. (1997) A conceptual model of the corporate decision-making process of sport sponsorship acquisition

(Journal Article in Journal of Sport Management [JSM] )

[ 6 | 32 ]

Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective

(Journal Article in Journal of Sport Management [JSM] )

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