Stotlar and Johnson (1989) Assessing the impact and effectiveness of stadium advertising on sport spectators at Division I institutions

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Assessing the impact and effectiveness of stadium advertising on sport spectators at Division I institutions

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CONTRIBUTORS:

	Author:	Stotlar, D. K. (University of Northern Colorado)
	Author:	Johnson, D. A. (University of Illinois at Urbana-Champaign)

JOURNAL:

Journal of Sport Management [JSM], 3(2), 90 - 102.

YEAR:

1989

PUB TYPE:

Journal Article

SUBJECT(S):

football; basketball; economics; advertising; evaluation; survey

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-334-834 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 19 ]

Turner, P.; Cusumano, S.. (2000) Virtual advertising : legal implications for sport

(Journal Article in Sport Management Review [SMR] )

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Chelladurai, P.; Riemer, H. A.. (1997) A classification of facets of athlete satisfaction

(Journal Article in Journal of Sport Management [JSM] )

[ 6 | 32 ]

Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective

(Journal Article in Journal of Sport Management [JSM] )

[ 1 | 11 ]

Bryant, J. E.. (1993) Sport management and the interdependence with sport sociology: sport as a social product

(Journal Article in Journal of Sport Management [JSM] )

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