Adopting a relationship marketing paradigm: The case of the National Basketball Association
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2001
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport marketing; NBA
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-330-859
(Last edited on
2002/10/24 07:31:42 GMT-6)
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