Amis, Slack and Berrett (1999) Sport sponsorship as distinctive competence

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Sport sponsorship as distinctive competence

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CONTRIBUTORS:

	Author:	Amis, John (University of Memphis)
	Author:	Slack, Trevor (University of Alberta)
	Author:	Berrett, Tim (University of Alberta)

JOURNAL:

European journal of marketing, 33(??), 250 - 272.

YEAR:

1999

PUB TYPE:

Journal Article

SUBJECT(S):

Sport sponsorship

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-330-854 (Last edited on 2003/12/28 12:27:44 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 1 | 65 ]

Shaw, Sally; Amis, John. (2001) Image and investment: Sponsorship and women's sport

(Journal Article in Journal of Sport Management [JSM] )

[ 2 | 39 ]

Brown, G.. (2000) Emerging issues in Olympic sponsorship : implications for host cities

(Journal Article in Sport Management Review [SMR] )

[ 0 | 18 ]

Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap

(Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )

STATISTICS

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