Cousens and Slack (1996) Using sport sponsorship to penetrate local markets: The case of fast food restaurants

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Using sport sponsorship to penetrate local markets: The case of fast food restaurants

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CONTRIBUTORS:

	Author:	Cousens, Laura (Brock University )
	Author:	Slack, Trevor (University of Alberta)

JOURNAL:

Journal of Sport Management [JSM], 10(??), 169 - 187.

YEAR:

1996

PUB TYPE:

Journal Article

SUBJECT(S):

Sport marketing; Sport sponsorship

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-330-843 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 48 ]

Berrett, Tim; Slack, Trevor. (2001) A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship

(Journal Article in Sport Management Review [SMR] )

[ 0 | 18 ]

Berrett, Tim; Slack, Trevor. (1999) Corporate sponsorship and organisational strategy: Bridging the gap

(Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )

[ 1 | 71 ]

Berrett, T.; Slack, T.. (1999) An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions

(Journal Article in Journal of Sport Management [JSM] )

[ 1 | 82 ]

Thibault, L.; Harvey, J.. (1997) Fostering interorganizational linkages in the Canadian sport delivery system

(Journal Article in Journal of Sport Management [JSM] )

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