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Building strong brands
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CONTRIBUTORS:
  Author:  Aaker, David A.
PUBLISHER:
  Free Press  (New York)
SERIES TITLE:
 
YEAR: 1996
PUB TYPE: Book (ISBN 002900151X )
VOLUME/EDITION:
PAGES (INTRO/BODY): ix,  380 p.
SUBJECT(S): Brand name products; Intangible property; Management; Valuation
DISCIPLINE: No discipline assigned
LC NUMBER: HD69.B7 A216 1996
HTTP:
LANGUAGE: English
PUB ID: 103-280-145 (Last edited on 2002/02/27 18:41:08 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 14 ] Green, C.B.; Muller, T.E.. (2002) Positioning a Youth Sport Camp: A Brand-Mapping Exercise
     (Journal Article in Sport Management Review SMR )
[ 4 | 50 ] Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college
     (Journal Article in Journal of Sport Management [JSM] )
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