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Consumer behavior

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CONTRIBUTORS:
  Author Mowen, John C.
PUBLISHER:
  Prentice-Hall  (Englewood Cliffs, N.J.)
SERIES TITLE:
 
YEAR: 1995
PUB TYPE: Book (ISBN 0023846119 )
VOLUME/EDITION: 4th edition
PAGES (INTRO/BODY): xvii, 
SUBJECT(S): Consumer behavior; Consumers; United States
DISCIPLINE: No discipline assigned
LC NUMBER: HF5415.32 .M68 1995
HTTP:
LANGUAGE: English
PUB ID: 103-172-805 (Last edited on 2002/02/27 18:36:07 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 1 | 34 ] Armstrong, K. L.. (2000) African-American students' responses to race as a source cue in persuasive sport communications
     (Journal Article in Journal of Sport Management [JSM] )
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