Palmer (1994) Principles of services marketing

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Principles of services marketing

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CONTRIBUTORS:

Author:

Palmer, Adrian (b. 1955, d. ----)

PUBLISHER:

McGraw-Hill (London and New York)

SERIES TITLE:

YEAR:

1994

PUB TYPE:

Book (ISBN 0077077466 )

VOLUME/EDITION:

PAGES (INTRO/BODY):

xvi, 345 p.

SUBJECT(S):

Marketing; Service industries; Management

DISCIPLINE:

No discipline assigned

LC NUMBER:

HF5415.13 .P3242 1994

HTTP:

LANGUAGE:

English

PUB ID:

103-171-160 (Last edited on 2002/02/27 18:36:03 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 1 | 18 ]

Westerbeek, Hans M.; Shilbury, David. (1999) Increasing the focus on "place" in the marketing mix for facility dependent sport services

(Journal Article in Sport Management Review [SMR] )

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