Kapferer (1992) Strategic brand management: New approaches to creating and evaluating brand equity

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Strategic brand management: New approaches to creating and evaluating brand equity

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CONTRIBUTORS:

Author:

Kapferer, Jean-Nočel

PUBLISHER:

Kogan Page (London and Paris, France)

SERIES TITLE:

YEAR:

1992

PUB TYPE:

Book (ISBN 0749406976 )

VOLUME/EDITION:

PAGES (INTRO/BODY):

230 p.

SUBJECT(S):

Brand name products; Management

DISCIPLINE:

No discipline assigned

LC NUMBER:

HD69.B7 K37 1992

HTTP:

LANGUAGE:

English

PUB ID:

103-129-742 (Last edited on 2002/02/27 18:34:11 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 72 ]

Gladden, James M.; Irwin, Richard L.; Sutton, William A.. (2001) Managing North American major professional sport teams in the new millenium: A focus on building brand equity

(Journal Article in Journal of Sport Management JSM )

[ 4 | 50 ]

Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college

(Journal Article in Journal of Sport Management [JSM] )

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