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Just do it: The Nike spirit in the corporate world
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CONTRIBUTORS:
  Author:  Katz, Donald R.
PUBLISHER:
  Random House  (New York)
SERIES TITLE:
 
YEAR: 1994
PUB TYPE: Book (ISBN 0679432752 )
VOLUME/EDITION: 1st edition
PAGES (INTRO/BODY): xiii,  336 p.
SUBJECT(S): Nike (Firm); History; Sporting goods industry; Sports; Marketing; United States
DISCIPLINE: No discipline assigned
LC NUMBER: HD9992.U54 N555 1994
HTTP:
LANGUAGE: English
PUB ID: 103-110-685 (Last edited on 2002/02/27 18:33:08 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 94 ] Spencer, Nancy E.; Miller, Lori K.. (2001) Women and sport in the 1990s: Reflections on "Embracing stars, ignoring players"
     (Journal Article in Journal of Sport Management [JSM] )
[ 6 | 39 ] Amis, J.; Pant, N.; Slack, T.. (1997) Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
     (Journal Article in Journal of Sport Management [JSM] )
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