Sports marketing: Competitive business strategies for sports
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CONTRIBUTORS:
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PUBLISHER:
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SERIES TITLE:
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YEAR:
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1994
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PUB TYPE:
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Book
(ISBN 0138358931 )
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VOLUME/EDITION:
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PAGES (INTRO/BODY):
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xiii,
333 p.
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SUBJECT(S):
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Sports; Marketing; Economic aspects; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .B76 1994
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-104-915
(Last edited on
2002/02/27 18:32:51 US/Mountain)
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SPONSOR(S):
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CITATIONS:
(Display Abstract)
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[
2
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78
]
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Gladden, James M.; Funk, Daniel C..
(2002)
Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
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[
3
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52
]
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Green, B. Christine.
(2001)
Leveraging subculture and identity to promote sport events
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[
4
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50
]
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Gladden, J. M.; Milne, G. R.; Sutton, W. A..
(1998)
A conceptual framework for assessing brand equity in Division I college
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[
0
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37
]
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McCarville, R. E.; Flood, C. M.; Froats, T. A..
(1998)
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
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[
1
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45
]
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Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R..
(1996)
A niche-based evaluation of sport participation patterns
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STATISTICS
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