Kotler (1994) Marketing management: Analysis, planning, implementation, and control

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Marketing management: Analysis, planning, implementation, and control

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CONTRIBUTORS:

Author:

Kotler, Philip (Northwestern University)

PUBLISHER:

Prentice Hall (Englewood Cliffs, N.J.)

SERIES TITLE:

YEAR:

1994

PUB TYPE:

Book (ISBN 0137228511 )

VOLUME/EDITION:

8th edition

PAGES (INTRO/BODY):

xxix, 801 p.

SUBJECT(S):

Marketing; Management

DISCIPLINE:

No discipline assigned

LC NUMBER:

HF5415.13 .K64 1994

HTTP:

LANGUAGE:

English

PUB ID:

103-084-365 (Last edited on 2002/02/27 18:31:48 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 110 ]

Van Leeuwen, L; Quick, S; Daniel, K. (2002) The Sport Spectator Satisfaction Model:A Conceptual Framework for Understanding the Satisfaction of Spectators

(Journal Article in Sport Management Review SMR )

[ 2 | 12 ]

McDonald, M.; Rascher, D.. (2000) Does bat day make cents? The effect of promotions on the demand for Major League Baseball

(Journal Article in Journal of Sport Management [JSM] )

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