Gorman, Calhoun and Rozin (1994) The name of the game: The business of sports

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The name of the game: The business of sports

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CONTRIBUTORS:

	Author:	Gorman, Jerry
	Author:	Calhoun, Kirk
	Author:	Rozin, Skip

PUBLISHER:

John Wiley & Sons (New York)

SERIES TITLE:

YEAR:

1994

PUB TYPE:

Book (ISBN 0471594237 )

VOLUME/EDITION:

PAGES (INTRO/BODY):

xvi, 278 p.

SUBJECT(S):

Sports; Professionalism in sports; Economic aspects; United States

DISCIPLINE:

No discipline assigned

LC NUMBER:

GV716 .G67 1994

HTTP:

LANGUAGE:

English

PUB ID:

103-075-245 (Last edited on 2002/02/27 18:31:22 US/Mountain)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 72 ]

Gladden, James M.; Irwin, Richard L.; Sutton, William A.. (2001) Managing North American major professional sport teams in the new millenium: A focus on building brand equity

(Journal Article in Journal of Sport Management JSM )

[ 0 | 21 ]

Slack, Trevor.. (1999) Changing boundaries and new management implications for leisure organizations.

(Book Chapter in Leisure studies: Prospects for the twenty-first century. )

[ 4 | 50 ]

Gladden, J. M.; Milne, G. R.; Sutton, W. A.. (1998) A conceptual framework for assessing brand equity in Division I college

(Journal Article in Journal of Sport Management [JSM] )

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