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CONTRIBUTORS:
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PUBLISHER:
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SERIES TITLE:
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YEAR:
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1993
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PUB TYPE:
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Book
(ISBN 0873224493 )
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VOLUME/EDITION:
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PAGES (INTRO/BODY):
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xvi,
295 p.
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SUBJECT(S):
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Sports; Marketing
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .M85 1993
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-005-187
(Last edited on
2002/02/27 18:28:13 US/Mountain)
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SPONSOR(S):
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CITATIONS:
(Display Abstract)
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[
0
|
30
]
|
Armstrong, K.L..
(2002)
An examination of the social psychology of Black's consumption of sport
|
|
[
2
|
12
]
|
McDonald, M.; Rascher, D..
(2000)
Does bat day make cents? The effect of promotions on the demand for Major League Baseball
|
|
[
4
|
50
]
|
Gladden, J. M.; Milne, G. R.; Sutton, W. A..
(1998)
A conceptual framework for assessing brand equity in Division I college
|
|
[
1
|
9
]
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Kim, C.; Kim, S. Y..
(1998)
Segmentation of sport center members in Seoul based on attitudes toward service quality
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[
1
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31
]
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Mahony, D. F.; Pitts, B. G..
(1998)
Research outlets in sport marketing: the need for increased specialization
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[
0
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37
]
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McCarville, R. E.; Flood, C. M.; Froats, T. A..
(1998)
The effectiveness of selected promotions on spectators' assessments of a nonprofit sporting event sponsor
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[
0
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42
]
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Zhang, J. J.; Pease, D. G.; Smith, D. W..
(1998)
Relationship between broadcasting media and minor league hockey game attendance
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[
1
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45
]
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Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R..
(1996)
A niche-based evaluation of sport participation patterns
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STATISTICS
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Citations
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8
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References
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