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A Strategic approach to business marketing
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CONTRIBUTORS:
  Editor:  Spekman, Robert E.
  Editor:  Wilson, David T.
PUBLISHER:
  American Marketing Association  (Chicago, Ill.)
SERIES TITLE:
 
YEAR: 1985
PUB TYPE: Book, Edited (ISBN 0877571724  [pbk])
VOLUME/EDITION:
PAGES: vii,  193 p.
SUBJECT(S): Industrial marketing
DISCIPLINE: No discipline assigned
LC NUMBER: HF5415 .S8686 1985
HTTP:
LANGUAGE: English
PUB ID: 102-374-575 (Last edited on 2002/02/27 17:59:17 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 4 | 40 ] McCarville, R. E.; Copeland, R. P.. (1994) Understanding sport sponsorship through exchange theory
     (Journal Article in Journal of Sport Management [JSM] )
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