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Brand leadership: Building assets in the information society

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CONTRIBUTORS:
  Author Aaker, David A.
  Author Joachimsthaler, Erich (b. 1956, d. ----)
PUBLISHER:
  Free Press  (New York)
SERIES TITLE:
 
YEAR: 2000
PUB TYPE: Book (ISBN 0684839245 )
VOLUME/EDITION:
PAGES (INTRO/BODY):
SUBJECT(S): Brand name products; Management; United States
DISCIPLINE: No discipline assigned
LC NUMBER: HD69.B7 A215 2000
HTTP:
LANGUAGE: English
PUB ID: 100-452-837 (Last edited on 2002/02/27 16:56:04 US/Mountain)
SPONSOR(S):
 
 CITATIONS: (Display Abstract)
   
[ 0 | 72 ] Gladden, James M.; Irwin, Richard L.; Sutton, William A.. (2001) Managing North American major professional sport teams in the new millenium: A focus on building brand equity
     (Journal Article in Journal of Sport Management JSM )
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