Milne and McDonald (1999) Sport marketing: Managing the exchange process

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Sport marketing: Managing the exchange process

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CONTRIBUTORS:

	Author:	Milne, George R. (University of Massachusetts Amherst)
	Author:	McDonald, Mark A. (University of Massachusetts Amherst)

PUBLISHER:

Jones and Bartlett (Sudbury, Mass.)

SERIES TITLE:

YEAR:

1999

PUB TYPE:

Book (ISBN 0763708739 )

VOLUME/EDITION:

PAGES (INTRO/BODY):

xi, 169 p.

SUBJECT(S):

Sports; Marketing; Management; Economic aspects; United States

DISCIPLINE:

No discipline assigned

LC NUMBER:

GV716 .M55 1999

HTTP:

LANGUAGE:

English

PUB ID:

100-351-875 (Last edited on 2002/04/15 16:13:23 GMT-6)

SPONSOR(S):

CITATIONS: (Display Abstract)

[ 0 | 30 ]

Armstrong, K.L.. (2002) An examination of the social psychology of Black's consumption of sport

(Journal Article in Journal of Sport Management JSM )

[ 2 | 78 ]

Gladden, James M.; Funk, Daniel C.. (2002) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

(Journal Article in Journal of Sport Management JSM )

[ 0 | 14 ]

Green, C.B.; Muller, T.E.. (2002) Positioning a Youth Sport Camp: A Brand-Mapping Exercise

(Journal Article in Sport Management Review SMR )

[ 0 | 99 ]

Funk, Daniel C.; James, Jeff. (2001) The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport

(Journal Article in Sport Management Review SMR )

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