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Consumer trust in electronic commerce: conceptualization and classification of trust building measures

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CONTRIBUTORS:
  Author Grabner-Kräuter, Sonja
  Author Kaluscha, Ewald A. (b. ----, d. ----)
BOOK TITLE:
  Trust and New Technologies
YEAR: 2008
PUB TYPE: Book Chapter
PAGES: 3 - 22
SUBJECT(S): trust, e-commerce, B2C, trust definition, conceptualization, trust management
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: English
PUB ID: 103-444-228 (Last edited on 2008/08/25 12:22:56 GMT-6)
SPONSOR(S):
 
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