The Importance of Initial Consumer Trust in B2C Electronic Commerce - A Structural Equation Modeling Approach
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CONTRIBUTORS:
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UNIVERSITY / COLLEGE:
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YEAR:
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2004
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PUB TYPE:
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Thesis/Dissertation
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PAGES:
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322,
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SUBJECT(S):
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consumer trust, B2C, e-commerce, initial trust, focus groups, survey, structural equation modeling (SEM), online retail store
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DISCIPLINE:
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Business/Management
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HTTP:
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http://ubdocs.uni-klu.ac.at/open/hssvoll/AC04445717.pdf
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LANGUAGE:
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English
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PUB ID:
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103-404-869
(Last edited on
2005/10/24 10:27:16 GMT-6)
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SPONSOR(S):
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