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Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

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CONTRIBUTORS:
  Author Gladden, James M. (University of Massachusetts Amherst)
  Author Funk, Daniel C. (Griffith University)
JOURNAL:
  Journal of Sport Management [JSM], 16(1), 54 - 81.
YEAR: 2002
PUB TYPE: Journal Article
SUBJECT(S): Sport, Brand Equity, Attributes, Benefits, Attitudes
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP:
LANGUAGE: English
PUB ID: 103-372-624 (Last edited on 2008/10/21 04:30:29 GMT-6)
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