International Journal of Sports Marketing & Sponsorship (IJSMS)
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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1999 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, Unknown frequency)
ISSN: 1464-6668
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SUBJECT(S):
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Sport management; Sport marketing; Sport sponsorship
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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LC NUMBER:
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None
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HTTP:
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http://www.imrpublications.com/SM/IJSM/
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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103-330-042
(Last edited on
2004/06/23 11:01:18 GMT-6)
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ARTICLES/BOOKS:
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2(2):
127 -
143 |
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Understanding Long-term Effects Of Sport Sponsorship: Role Of Experience, Involvement, Enthusiasm and Clutter (2000)
Cornwell, T.B.; Relyea, G.E.; Irwin, R.L.; Maignan, I..
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2(??):
39 -
57 |
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3
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The effects of polysemic structures on Olympic viewing (2000)
Chalip, L.; Green, B. C.; Vander Velden, L..
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2(??):
39 -
57 |
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1
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0
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The effects of polysemic structures on Olympic viewing (2000)
Chalip, L.; Green, B. C.; Vander Velden, L..
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2(??):
331 -
355 |
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1
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0
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Adopting a relationship marketing paradigm: The case of the National Basketball Association (2001)
Cousens, Laura; Babiak, Katherine; Slack, Trevor.
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STATISTICS
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24
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26
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