International journal of research in marketing (North-Holland)

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International journal of research in marketing

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EDITORIAL BOARD:

None listed

PUBLISHER:

North-Holland (Amsterdam, The Netherlands)

START/END YEAR:

1984 - Present

PUB TYPE:

Journal/Periodical/Series (Peer reviewed, 4 item(s) per year) ISSN: 0167-8116

SUBJECT(S):

Marketing research; Marketing; Merchandising; Retail trade; Sales management; Periodicals; Management; Research

DISCIPLINE:

Business/Management

LC NUMBER:

None

HTTP:

http://www.sciencedirect.com/science/journal/01678116

LANGUAGE:

English

DISPLAY ABSTRACT:

PUB ID:

100-910-801 (Last edited on 2001/04/29 12:03:24 GMT-6)

DISPLAY CONTENTS:

Volume: Issue:

Year (YYYY):

ARTICLES/BOOKS:


10(1): 23 - 45	[ 0 \| 0 ]	The equalization price: A measure of consumer-perceived brand equity (1993) Swait, Joffre; Erdem, Tulin; Louviere, Jordan; Dubelaar, Chris.
10(??): 53 - 58	[ 1 \| 0 ]	Interpreting cross-cultural replications of brand extension research (1993) Aaker, D. A.; Keller, K. L..
10(??): 61 - 75	[ 1 \| 0 ]	Brand equity and the extendibility of brand names (1993) Rangaswamy, A.; Burke, R. R.; Oliva, T. A..

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