|
|
|
|
EDITORIAL BOARD:
|
|
|
PUBLISHER:
|
|
|
START/END YEAR:
|
1992 -
Present
|
|
PUB TYPE:
|
Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
|
|
SUBJECT(S):
|
Sports; Marketing; Periodicals; United States
|
|
DISCIPLINE:
|
No discipline assigned
|
|
LC NUMBER:
|
GV716 .S6355
|
|
HTTP:
|
|
|
LANGUAGE:
|
English
|
|
DISPLAY ABSTRACT:
|
No
|
|
PUB ID:
|
100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
|
|
|
| DISPLAY CONTENTS:
|
|
ARTICLES/BOOKS:
|
|
|
8(3):
9 -
20 |
[
0
|
0
]
|
Marketing implications of Title IX for collegiate athletic departments (1999)
Barr, C. A.; Sutton, W. A.; McDermott, E. M..
|
|
8(3):
21 -
30 |
[
0
|
0
]
|
The influence of new team entry upon brand switching in the J-League (1999)
Harada, M.; Matsuoka, H..
|
|
8(3):
31 -
40 |
[
0
|
0
]
|
"We got next" - next what? An evaluation of the effectiveness of the WNBA tag line and a case for sport marketing research (1999)
Shoenfelt, E. L.; Maue, A.; Hatcher, E..
|
|
8(3):
41 -
44 |
[
0
|
0
]
|
Customer communication in selected professional sports (MLB, NFL, NHL (1999)
Bovinet, J. W..
|
|
8(3):
49 -
58 |
[
0
|
0
]
|
Attitudes toward beer and tobacco sports sponsorships (1999)
Kropp, F.; Lavack, A. M.; Holden, S.; Dalakas, V..
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
3
|
|
Entries
|
|
210
|
|
Citations
|
|
of Entries
|
|
117
|
|
Comments
|
|
0
|
|
Quality
|
|
3/7.00
|
|
Interest
|
|
3/0.00
|
|
View(er)s
|
|
177/21790
|
|
|
|
|
|
|
| Prev |
Next |
|