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Sport Marketing Quarterly [SMQ]

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EDITORIAL BOARD:
  Editor Crow, Brian (.)
  Board Member Arani, Ardy
  Board Member Branch, DallasJr. (West Virginia University)
  Board Member Branvold, Scott (Robert Morris College)
  Board Member Brooks, Christine (University of Michigan Ann Arbor)
  Board Member Dodd, Suzanne
  Board Member Gladden, Jay (University of Massachusetts Amherst)
  Board Member Goss, Ben
  Board Member Irwin, Richard L. (University of Memphis)
  Board Member Kahle, Lynn (University of Oregon)
  Board Member Kahler, James
  Board Member Lainson, Suzanne
  Board Member Lough, Nancy L.
  Board Member Neirotti, Lisa Delpy (George Washington University)
  Board Member Pitts, Brenda (Georgia State University)
  Board Member Popko, Bruce
  Board Member Roberts, Tim
  Board Member Schoenadel, Tracy L.
PUBLISHER:
  Fitness Information Technology, Inc.  (Morgantown, WV)
START/END YEAR: 1992 - Present
PUB TYPE: Journal/Periodical/Series (Peer reviewed, 4 item(s) per year)  ISSN: 1061-6934
SUBJECT(S): Sports; Marketing; Periodicals; United States
DISCIPLINE: No discipline assigned
LC NUMBER: GV716 .S6355
HTTP:
LANGUAGE: English
DISPLAY ABSTRACT: No
PUB ID: 100-651-154 (Last edited on 2002/05/10 14:27:29 GMT-6)
DISPLAY CONTENTS:
Volume: Issue:
Year (YYYY):

 ARTICLES/BOOKS:
   
8(3): 9 - 20 [ 0 | 0 ] Marketing implications of Title IX for collegiate athletic departments (1999) Barr, C. A.; Sutton, W. A.; McDermott, E. M..
8(3): 21 - 30 [ 0 | 0 ] The influence of new team entry upon brand switching in the J-League (1999) Harada, M.; Matsuoka, H..
8(3): 31 - 40 [ 0 | 0 ] "We got next" - next what? An evaluation of the effectiveness of the WNBA tag line and a case for sport marketing research (1999) Shoenfelt, E. L.; Maue, A.; Hatcher, E..
8(3): 41 - 44 [ 0 | 0 ] Customer communication in selected professional sports (MLB, NFL, NHL (1999) Bovinet, J. W..
8(3): 49 - 58 [ 0 | 0 ] Attitudes toward beer and tobacco sports sponsorships (1999) Kropp, F.; Lavack, A. M.; Holden, S.; Dalakas, V..
STATISTICS
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 Citations   3 
 Entries   210 
 Citations
  of Entries   117 
 Comments  
 Quality      3/7.00 
 Interest      3/0.00 
 View(er)s   177/21790 
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  3
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