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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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4(1):
9 -
11 |
[
0
|
0
]
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Major League baseball: what really puts fans in the stands? (1995)
Kochman, L. M..
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4(1):
13 -
21 |
[
0
|
0
]
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An analysis of choice intentions of public course golfers (1995)
Faircloth, J. B.; Richard, M. D.; Richard, V. P..
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4(1):
27 -
33 |
[
1
|
0
]
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Television consumer advertising and the sports figure (1995)
Turner, E. T.; Bounds, J.; Hauser, D.; Motsinger, S.; Ozmore, D.; Smith, J..
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4(1):
35 -
40 |
[
0
|
0
]
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A collegiate football program confronts a sports marketing crisis: results and implications of a descriptive study (1995)
Grant, E. S.; Bashaw, R. E..
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4(1):
41 -
47 |
[
0
|
0
]
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Sport marketing among colleges and universities (1995)
Stevens, R. E.; Loudon, D. L.; McConkey, C. W..
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4(2):
9 -
15 |
[
4
|
0
]
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TEAMQUAL TM: Measuring service qualtiy in professional team sports (1995)
McDonald, M. A.; Sutton, W. A.; Milne, G. R..
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4(2):
17 -
21 |
[
0
|
0
]
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Opening a new arena: a window of opportunity (1995)
Kahler, J..
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4(2):
25 -
30 |
[
0
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0
]
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Computerized information systems and their role in the sales process (1995)
Zwartynski, M. A..
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4(2):
31 -
38 |
[
1
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0
]
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Toward an understanding of on-site fan-athlete relations: a case study of the LPGA (1995)
Crosset, T..
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4(2):
39 -
41 |
[
0
|
0
]
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The women's golf market: an overview of spectators and participants (1995)
Nowell, M..
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4(3):
9 -
16 |
[
0
|
0
]
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Sports grill demographics and marketing implications (1995)
Stotlar, D. K..
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4(3):
17 -
23 |
[
2
|
0
]
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Meltdown in marketing professional ice hockey: a survey exploring geographical differences in strategy (1995)
Moloney-Smith, S..
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4(3):
27 -
32 |
[
0
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0
]
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Marketing the auto race: what we can learn from the spectators (1995)
Ashley, F. B.; Song, C..
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4(3):
33 -
42 |
[
2
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0
]
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Applying the brand equity concept to major league baseball (1995)
Boone, L. E.; Kochunny, C. M.; Wilkins, D..
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4(3):
43 -
47 |
[
0
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0
]
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An application of market segmentation in a sports marketing arena: we all can't be Greg Norman (1995)
Fullerton, S.; Dodge, R. H..
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4(4):
9 -
12 |
[
1
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0
]
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Tapping new markets: women as sport consumers (1995)
Branch, D. D..
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4(4):
13 -
24 |
[
2
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0
]
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Sponsorship-linked marketing development (1995)
Cornwell, T. B..
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4(4):
25 -
28 |
[
0
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0
]
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Segmenting the triathlon association membership market: an Australian example (1995)
Chang, M. G. S. J.; Johnson, L. W..
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4(4):
29 -
39 |
[
5
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0
]
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Variables affecting the spectator decision to attend NBA games (1995)
Zhang, James J.; Pease, Dale G.; Hui, S. C.; Michaud, T. J..
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4(4):
41 -
46 |
[
2
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0
]
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Sport involvement: a relevant individual difference factor in spectator sports (1995)
Lascu, D. N.; Giese, T. D.; Toolan, C.; Guehring, B.; Mercer, J..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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126/10517
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