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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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3(1):
5 -
5 |
[
0
|
0
]
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Susan O'Malley (1994)
No contributors listed.
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3(1):
9 -
14 |
[
0
|
0
]
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Advertising theory applied to the intramural/recreation sports environment (1994)
O'Hara, B. S.; Weese, J. W..
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3(1):
15 -
24 |
[
2
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0
]
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Industry segmentation theory and the sport industry: developing a sport industry segment model (1994)
Pitts, B. G.; Fielding, L. W.; Miller, L. K..
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3(1):
29 -
35 |
[
3
|
0
]
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Delivering quality service in professional sport (1994)
Shilbury, D..
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3(1):
37 -
45 |
[
0
|
0
]
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Marketing techniques used by NBA franchises to promote home game attendance (1994)
Mawson, M. L.; Coan, E. E..
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3(1):
47 -
52 |
[
0
|
0
]
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Demographic characteristics of racetrack patrons (1994)
Randl, J. R.; Cuneen, J..
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3(2):
29 -
33 |
[
1
|
0
]
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Marketing intercollegiate women's basketball (1994)
Antonelli, D..
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3(2):
?? -
?? |
[
1
|
0
]
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Women and sport marketing (special issue) (1994)
Branch, D..
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3(3):
9 -
12 |
[
0
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0
]
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The use of a two-stage survey design for gathering data from people who attend sporting events (1994)
Pol, L. G.; Pak, S..
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3(3):
13 -
21 |
[
0
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0
]
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Intercollegiate athletics: back to the future? (1994)
Branch, D.; Crow, R. B..
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3(3):
27 -
33 |
[
1
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0
]
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Using a perceptual map of the consumer's sport schema to help make sponsorship decisions (1994)
Martin, J. H..
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3(3):
35 -
37 |
[
0
|
0
]
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Event sponsorship: effects on consumer brand loyalty and consumption (1994)
Turco, D. M..
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3(3):
38 -
44 |
[
1
|
0
]
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Characteristics of spectators attending professional tennis tournaments in two regions of the U.S (1994)
Graham, P. J..
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3(4):
17 -
22 |
[
0
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0
]
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Ticketing Strategy in the Australian National Basketball League (1994)
Shilbury, D.
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3(4):
36 -
?? |
[
1
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0
]
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Book review-sports market place 1994 (1994)
Branch, D..
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3(4):
37 -
45 |
[
1
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0
]
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Sponsorship evaluation: Does it match the motive and the mechanism? (1994)
Pope, N. K.; Voges, K. E..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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Comments
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0
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Interest
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126/10516
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