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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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2(3):
7 -
7 |
[
0
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0
]
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Is marketing the true "white knight" in college sports? (1993)
Schoenadel, T..
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2(3):
9 -
16 |
[
0
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0
]
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The rise of the Louisville Slugger in the mass market (1993)
Miller, L. K.; Fielding, L. W.; Pitts, B. G..
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2(3):
17 -
23 |
[
1
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0
]
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Assessing the economic impact and financial return on investment of a national sporting event (1993)
Turco, D. M.; Navarro, R..
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2(3):
27 -
32 |
[
4
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0
]
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Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives (1993)
Kuzma, J. R.; Shanklin, W. L.; McCally, J. F..
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2(3):
33 -
37 |
[
1
|
0
]
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An assessment of economic impact techniques for small sporting events (1993)
Wang, P.; Irwin, R. L..
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2(3):
38 -
43 |
[
3
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0
]
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Sponsorship and the Olympic Games: the consumer perspective (1993)
Sandler, D. M.; Shani, D..
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2(3):
44 -
48 |
[
1
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0
]
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Sport marketing and sponsoring: the experience of Greece (1993)
Asimakopoulos, M. K..
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2(3):
183 -
204 |
[
1
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0
]
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Black women's participation in sport and fitness: Implications for sport marketing (2001)
Armstrong, K.L..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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Comments
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0
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0/0.00
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126/10537
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