The Journal of consumer research (Journal of Consumer Research, Inc., etc.)

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The Journal of consumer research

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EDITORIAL BOARD:

	Editor:	Bettman, James R. (Duke University)
	Associate Editor:	Arnould, Eric J. (University of Nebraska Lincoln)
	Associate Editor:	Bearden, William O. (University of South Carolina Columbia)
	Associate Editor:	Brucks, Merrie L. (University of Arizona)
	Associate Editor:	Deighton, John (Harvard University)
	Associate Editor:	Hoyer, Wayne D. (The University of Texas at Austin)
	Associate Editor:	Huber, Joel (Duke University)
	Associate Editor:	Johnson, Michael D. (University of Michigan Ann Arbor)
	Associate Editor:	Kardes, Frank R. (University of Cincinnati)
	Associate Editor:	Keller, Punam Anand (Dartmouth College)
	Associate Editor:	Lehmann, Donald R. (Columbia University )

PUBLISHER:

Journal of Consumer Research, Inc., etc. (Gainesville, FL, etc.,)

START/END YEAR:

1974 - Present

PUB TYPE:

Journal/Periodical/Series (Unknown review procedure, 4 item(s) per year) ISSN: 0093-5301

SUBJECT(S):

Consumer behavior; Motivation research (Marketing); Periodicals

DISCIPLINE:

Business/Management

LC NUMBER:

HF5415.3 .J68

HTTP:

LANGUAGE:

English

DISPLAY ABSTRACT:

PUB ID:

100-044-179 (Last edited on 2005/01/17 21:00:13 US/Mountain)

DISPLAY CONTENTS:

Volume: Issue:

Year (YYYY):

ARTICLES/BOOKS:


19(??): 26 - 33	[ 1 \| 0 ]	Does attitude toward the ad endure? The moderating effects of attention and delay (1992) Chattopadhyay, A.; Nedungadi, P..
19(??): 34 - 51	[ 3 \| 0 ]	Antecedents and consequences of attitude toward the ad: A meta-analysis (1992) Brown, S. P.; Stayman, D. M..
19(??): 93 - 104	[ 1 \| 0 ]	The generation and consequences of communication-evoked imagery. (1992) Bone, P. F.; Ellen, P. S..
19(??): 212 - 225	[ 1 \| 0 ]	Low-investment learning: Memory without evaluation (1992) Hawkins, S. A.; Hoch, S. J..
19(??): 226 - 239	[ 1 \| 0 ]	Peripheral persuasion and brand choice (1992) Miniard, P. W.; Sirdeshmukh, D.; Innis, D. E..
19(??): 271 - 281	[ 3 \| 0 ]	The ecological validity of photographic slides and videotapes in simulating the service setting (1992) Bateson, J. E.; Hui, M. K..
19(??): 362 - 372	[ 1 \| 0 ]	The consumption of performance (1992) Deighton, J..
19(??): 401 - 411	[ 1 \| 0 ]	The discounting of discounts and promotion thresholds (1992) Gupta, S.; Cooper, L. G..

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