The Journal of consumer research (Journal of Consumer Research, Inc., etc.)

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The Journal of consumer research

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EDITORIAL BOARD:

	Editor:	Bettman, James R. (Duke University)
	Associate Editor:	Arnould, Eric J. (University of Nebraska Lincoln)
	Associate Editor:	Bearden, William O. (University of South Carolina Columbia)
	Associate Editor:	Brucks, Merrie L. (University of Arizona)
	Associate Editor:	Deighton, John (Harvard University)
	Associate Editor:	Hoyer, Wayne D. (The University of Texas at Austin)
	Associate Editor:	Huber, Joel (Duke University)
	Associate Editor:	Johnson, Michael D. (University of Michigan Ann Arbor)
	Associate Editor:	Kardes, Frank R. (University of Cincinnati)
	Associate Editor:	Keller, Punam Anand (Dartmouth College)
	Associate Editor:	Lehmann, Donald R. (Columbia University )

PUBLISHER:

Journal of Consumer Research, Inc., etc. (Gainesville, FL, etc.,)

START/END YEAR:

1974 - Present

PUB TYPE:

Journal/Periodical/Series (Unknown review procedure, 4 item(s) per year) ISSN: 0093-5301

SUBJECT(S):

Consumer behavior; Motivation research (Marketing); Periodicals

DISCIPLINE:

Business/Management

LC NUMBER:

HF5415.3 .J68

HTTP:

LANGUAGE:

English

DISPLAY ABSTRACT:

PUB ID:

100-044-179 (Last edited on 2005/01/17 21:00:13 US/Mountain)

DISPLAY CONTENTS:

Volume: Issue:

Year (YYYY):

ARTICLES/BOOKS:


15(??): 49 - 54	[ 1 \| 0 ]	Women in magazine ads: 1959-1971 (1980) Venkatesan, M.; Losco, J..
15(??): 95 - 110	[ 1 \| 0 ]	The effect of plausible and exaggerated reference prices on consumer perceptions and price search (1988) Urbany, J.; Beardon, W.; Weilbaker, D..
15(??): 210 - 224	[ 3 \| 0 ]	The role of involvement in attention and comprehension processes (1988) Celsi, R.; Olson, J..
15(??): 360 - 367	[ 1 \| 0 ]	The Super Bowl: An investigation into the relationship among program context, emotional experience, and ad recall (1988) Pavelchak, M. A.; Antil, J. H.; Munch, J. M..

STATISTICS

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